Rebranding High Tide Technologies

You may have noticed that things look a little different around here. Allow us to explain…

Since 2002, High Tide Technologies has grown and developed in countless exciting ways. From territorial expansion to technological advancements, we have managed to establish ourselves as leaders in our industry. 

We owe a great deal of gratitude to our team for working so diligently to improve our technology while simultaneously providing excellent customer service, and to our loyal customers that continue to put their trust in us. 

We don’t take this lightly.

The Decision To Rebrand HTT

Rebranding HTT came about because we wanted to ensure that we were presenting ourselves in a way that best reflects the values and beliefs we hold as a company. Every aspect of our brand was carefully considered — logo, color palette, typography, etc.

At our core, we are a technology company. We have a strong need to present ourselves as a modern and adaptable solution. But on a more authentic level, our technology exists to help people. So it was equally important that we maintain the element of human touch.

Our aim is to continue being proud agents of change in our industry by simplifying SCADA monitoring for our customers. To level the playing field so that all utilities, regardless of their size, have access to the information they need to be efficient and effective. 

Our success comes from putting the customer first. Always.

What Do We Value?

While rebranding HTT, we made a conscious effort to continue honoring the values that we’ve held since the beginning. The goal wasn’t to change but to enhance. Since the beginning, our intention has been to foster a deep connection with the communities and people we serve.

Inclusivity

Effective utility monitoring doesn’t need to be cost prohibitive. We offer solutions that make comprehensive tools available to utilities of all sizes. In turn, this empowers municipalities to more effectively serve their communities.

Ease of Use

Simplicity is the hallmark of understanding — and we understand SCADA. We also understand that the technological burden shouldn’t be passed along to the customer. That’s why we strive to offer a seamless user experience that takes the strain out of the process.

Accessibility

5-star customer service is the cornerstone of our business. When our customers need support, we’re there for them 24/7/365. Much like our SCADA solutions, we provide the support you need, when you need it.  

Data-Driven

Having access to reliable remote data has revolutionized our industry. At HTT, we’re proud of the role we’ve played in pushing the technology forward. We’ll keep our eye on the horizon to ensure that our technology and customer support continue to push the envelope.

We Love Our Rebrand (and Think You Will, Too)

The services we provide use intelligence to solve problems while using honesty to sustain relationships. The goal of the rebrand was to bridge the gap between who we are and how we present ourselves. We think the results speak for themselves. 

Our new brand is warmer, more modern, and more approachable. Additionally, it is more authentic to our soul as a technology company. We have always been committed to pushing the envelope in regard to what is possible in the world of SCADA and telemetry. Our new brand modernizes this commitment in a visual way by highlighting our technological prowess. 

We’re extremely proud of our rebrand because it threads the needle between a technology company and a people company, and at the end of the day, that’s exactly who we are!